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Apple teams up with Lemaitre

In their latest promotional video for their new iPhone 5c model, Apple turns to Norway’s aspiring electronica duo Lemaitre for a fitting soundtrack.

Apple has a penchant for using up-and-coming artist in their promo videos. No exception for their latest vid promoting the iPhone 5c. Accompanying the colour-laden visual feast is Lemaitre’s equally bubbling and vital track 1:18 taken from their applauded debut EP ‘The Friendly Sound’.

Electronica outfit Lemaitre is comprised of by Ketil Jansen and Ulrik Denizou Lund and was formed in 2010. Within a relatively short period of time, the two have been at the end of huge interest in Norway as well as internationally, both from fans and from music business representatives. Sold out venues and solid social media buzz has been the norm for the last year.

The Friendly Sound EP was released at the end of 2010, and the duo are working on new material and cites Justice, Phoenix, Daft Punk, Deadmau5, Noisia, Ratatat and Röyksopp as their main inspirational sources.

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