Fri August 29th sees the ULTIMA Oslo Contemporary Music Festival and interest organization Musikkbyen Oslo (Music City Oslo) coming to Berlin, Oslo to partake at an event held at the Nordic Embassies’ joint building to give the organizations’ views on Oslo as a concert city and talk about their public relations strategies.
With more than 4000 concerts staged annually, Oslo is a hotbed for live music and the two organizations are at the forefront in terms of audience development.
Founded in 1990 ULTIMA Festival one of Northern Europe’s key contemporary music festivals. The Ultima Festival puts great emphasis on artistic individuality, development and renewal and aims to develop aesthetically challenging music for a wide audience group.
On Friday, the head of the Ultima Festival, Lars Petter Hagen, will take to the stage at Berlin’s Felleshus der Nordischen Botschaften to report on the 2014 festival program and give his view on how to keep the festival relevant for a wider audience.
Journalist and musicologist Björn Gottstein will moderate the event, which also includes a follow-up talk with other representatives of the new music scene, including the editor of the Swedish music magazine ‘Nutida music’, Andreas Engström.
Matthias Engler from the German-Icelandic Ensemble Adapter that is set to perform at this year’s Ultima Festival in Oslo, will cap off the Friday night with an intimate concert.
Oslo’s key Ultima Contemporary Festival unveiled its final 2014 programme earlier this summer, featuring Norwegian entries by appearances by such heavyweights as Karin Krog, Susanna, Jenny Hval, Eivind Buene, Arve Henriksen, Eirik Raude, Maja S. K. Ratkje.
The festival runs from 10 to 20 September and has adopted a specific theme for 2014: ’The Nation – Political borders, sonic frontiers’. Under this banner, the festival will focus on how a local musical identity is expressed in the context of an international, digital world.
The festival is also hosting the Nordic Music Days in partnership with the Norwegian Society of Composers from 17 – 20 September.
Earlier this summer we wrote a piece on the strong 2014 programme HERE.