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Norwegian music industry’s export facilitator and promotional organisation.

Stable music sales in Sweden

By Erlend Buflaten Posted: 03. Feb, 2015

As in Norway, the Swedish recording industry sees a small decline in revenue while streaming takes over for CD.

IFPI Sweden has released its figures for 2014. These show that the value of the total sales of recorded music in Sweden decreased slightly by 0.4% to 987 million SEK.

In 2014 digital sales in Sweden accounted for 83.8% of total sales. 79.2% of total sales came from music streaming services.

The value of CD sales declined by 34% and accounts for 15% of the total market. Vinyl went up by 45.6% and sales of vinyl in Sweden was worth SEK 20.7 million, against 14.2 million SEK in 2013. 2.1% of total sales were vinyl.

– We are positive to the market in 2015 and expect to see a continued growth in streaming services, says Ludvig Werner, director of IFPI Sweden.

Equal tendencies

IFPI Norway released its figures for 2014 in January. These showed a decline of 0.5%, from 603 million NOK in 2013 to 601 million NOK in 2014.

In Norway, streaming accounted for 75% of total sales in 2014, while CD and vinyl accounted for 14%. Vinyl sales were worth 15 million NOK in 2014.

The Norwegian share in total, based on value, was 21% in 2014. Of the total sales in Sweden, the share of Swedish repertoire was 31.9% in 2014.

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