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Norwegian music industry’s export facilitator and promotional organisation.

First Norwegian IFPI Main Board representative elected

By Tomas Lauvland Pettersen Posted: 28. May, 2015

daWorks Records' Jørn Dalchow - Norway's first representative to IFPI's Main Board (photo: Hilde Wahl)

Norway’s first representative to the IFPI Main Board elected. Industry veteran Jørn Dalchow of daWorks Records to bring a Scandinavian perspective into the organisation’s board for the next three years.

At a board meeting for IFPI International, held in Washington earlier in May, Norwegian music industry veteran Jørn Dalchow of daWorks Records was elected as Norway’s first representative to the global recorded music trade body’s Main Board.

Jørn Dalchow is the director of Norwegian independent record label daWorks, whose roster includes such acts as Carina Dahl, Erlend Bratland and Finn Kalvik.

Diving deep

We talked to Dalchow earlier this week to learn more on what key issues he will address as an IFPI Main Board member.

– For me, this appointment primarily represents an opportunity to take a deep dive into some of the international recording industry’s key issues, so I’m starting out with a clean slate here, says Dalchow. – Over the next six months, I’ll focus on gaining a better understanding of the key issues the board will address, and in doing so I expect to quickly delve into new and old matters – I know myself that well.

Are there any lessons learnt in the Scandinavian marketplace that can be relevant for the IFPI Main Board?

– Over the next two to three years, it is likely that a majority of the global recorded music markets will experience much of the same turmoil as we have experienced in in Scandinavia since 2008. Norway and Sweden in particular are far ahead in terms of streaming development and I believe it can be useful for IFPI having a member of the board that represents an independent label in one of these two advanced markets. I hope will be possible to bring to the table some experience gained from our part of the music world. When I talk to people from other markets, I know that what we do in Scandinavia is still quite alien to very many out there.

Frances Moore, chief executive of IFPI, echoes the views of Dalchow in a statement this week: – I am pleased to welcome Jørn Dalchow to IFPI’s Main Board where he will represent European independent record labels. He has a strong track record of working with artists in one of the markets that has most transformed over the last 15 years. His perspective in discussions at the IFPI Main Board will be invaluable.

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