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Norwegian music industry’s export facilitator and promotional organisation.

Only one country spends more on music than Norwegians

By Erlend Buflaten Posted: 26. Apr, 2016

Kygo's "Stole the Show" was the most streamed single in Norway in 2015 (photo: Olav Stubberud)

Norwegians are some of the most valuable music fans in the world. – Great news for markets moving towards a streaming based economy.

IFPI released Global Music Report 2016 this week. The report shows that digital sales for the first time exceeds physical sales on a global basis, now contributing for 45 per cent of the total market versus physical’s 39 per cent.

The report also gives us the chance to see how much each country spend on music per capita

When looking at turnover per capita Norway comes out second to the top, with every Norwegian spending $20.3 on recorded music in 2015. Only the people of UK spend more, $0.8 to be precise. This makes Norwegians some of the most valuable music fans in the world.

The numbers exclude concerts and festivals and is purely based on sales and streaming subscriptions.

Norway has been at the forefront of the streaming revolution. Streaming services such as Spotify, Tidal/WIMP and Apple Music accounts for nearly 80% of all music sales in Norway, with over 1.5 million Norwegians now paying for a premium music streaming subscriptions.

Music Norway director Kathrine Synnes Finnskog says these numbers show that Norwegians have a strong willingness to pay for music because of the industry’s willingnes to adapt to new models that benefit the users.

– These are great numbers for the Norwegian music industry, and for the countries now moving towards a streaming based music economy. Piracy is no longer the threat it used to be with user centric services like Tidal and Spotify making it easier to pay for music consumed than before.

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