In 2012 digital sales surpassed physical sales for the first time on the Norwegian music market. Digital sales accounted for 61,4% – 335 mNOK – compared to 9,3% – 57 mNOK in 2008. In 2013 the sale of digital music has increased to NOK 468 mNOK – an increase of 40% from 2012.
The IPFI sales figures show that digital music sales are in continuous growth. In 2008 the digital sales (both downloads and streaming) accounted for 9,3% of the total music sales. In 2013 the digital sales accounted for 77,6% of the total music sales in Norway. Norway is, together with the rest of the Nordic countries, in a unique position regarding digital development. No other countries in the world has achieved similar digital shares.
IFPI Norway has a positive outlook for the domestic market in the coming years: – We believe in continued growth in 2014, says IFPI’s Thorsby. – Several streaming services are well established, and we experience that other streaming services also starts getting a foothold with the Norwegian music consumers. Further, the fact that the generation 40+ increases their use of streaming services leads to a belief in continued digital growth in 2014.