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Norwegian music industry’s export facilitator and promotional organisation.

Road Map Norway

Intro

Population: 5,236,000

GDP per capita: $59,500

Norway’s domestic music market has gained international attention over the last years, as it has made the successful transition to a nearly total digital marketplace. In 2012, revenues from downloads and streaming services surpassed for the first time in history physical revenues. This trend has continued and in 2015 digital sales accounted for 84% of the sales in recorded music.

Total turnover on the Norwegian recorded music market in 2015 amounted to NOK 838m.

Media

TV
TV broadcasting is dominated by public broadcaster NRK – the Norwegian Broadcasting Corporation which has a market share of 37,7 per cent (2014) with its three channels (NRK1, NRK2 and NRK3/NRKSuper). Trailing behind is commercial broadcaster TV2 with a market share of 28,7% with its five channels. TV Norge is third on the list with its 8,1% share of the market.

www.nrk.no
www.tv2.no
www.tvnorge.no


Radio
NRK is also dominant on the radio waves. On average, the public broadcaster had a listener base of 66per cent of the total population in 2014. Coming in on second is the commercial station P4 which has a 19 per cent stake in the market while Radio Norge is third with its 11%.

NRK P1
NRK P2
NRK Petre
NRK P13
• 
NRK mP3
P4
Radio Norge

Key radio programmes:
• Ruben
National Rap Show
Atlantis
Christine
• Bluesasylet
Spillerom (Classical/Contemporary)
Jazzklubben (Jazz)
Jungeltelegrafen (folk/traditional/world)

 

Web
A quartet of music-specific sites that focus on album reviews, festival reports, artist interviews and live reviews:

Gaffa
Groove.no
Hissig
Musikknyheter.no
730.no
Lydskrift (contemporary/classical)
Lydgalleriet (contemporary/classical)


Print
Akersgata, the Norwegian equivalent to Fleet Street, encompasses several dailies that feature album reviews, festival reports and, to some extent, artist inteviews:

VG 
Dagbladet 
Aftenposten
Dagsavisen
Klassekampen

 

A string of niche-oriented, high-quality music magazines have a loyal user base in Norway and cover their respective genres thoroughly:

Klassisk Musikkmagasin (Classical/contemporary)
Jazznytt  (Jazz)
Scream Magazine (metal, hardcore)
Metal Hammer (metal, hardcore)
Blues News (blues)

 

 

Live

Festivals
It has been said that every little Norwegian town and village has its own festival. From May to September more than 200 festivals are staged throughout the country. Below is a selection of each genre’s main events:

Pop/rock:
Øya Festival
Norwegian Wood
• Slottsfjell
• Bukta
• Pstereo
Tons of Rock
Notodden Blues Festival
• by:Larm
Inferno Metal Festival

Jazz:
Kongsberg Jazz Festival
Molde International Jazz Festival
Punkt
Oslo Jazz Festival
Vossajazz
Nattjazz

Traditional folk/world-music
Førde Folk Music Festival
Oslo World Music Festival
Folkelarm

Contemporary/Classical
Bergen International Festival
ICMF International Chamber Music Festival Stavanger
Ultima Oslo Contemporary Music Festival
Oslo Chamber Music Festival
St. Olav Festival
Oslo International Church Music Festival
Borealis
Risør Chamber Music Festival 
Festival of North Norway
Trondheim Chamber Music Festival 


Venues

A selection of the main venues of Norway’s seven largest cities:

Oslo:
Oslo Spektrum
Rockefeller/John Dee/Sentrum Scene
Nasjonal Jazzscene/Victoria
Riksscenen – the Norwegian Hub for Traditional Music and Dance
Blå
• Mono 
• Cosmopolite 
• Parkteatret
Kulturhuset

Bergen:
Kvarteret
• 
Garage 
• 
Hulen
• 
USF Verftet

Trondheim:
• 
Byscenen 
Brukbar
• Blæst
• Studentersamfundet

Tromsø:
• Driv
• Blå Rock
Kulturhuset

Stavanger:
Checkpoint Charlie
Cementen
Folken

Kristiansand:
•  
Kick
•  Pir6

Bodø:
Sinus 
• 
Dama Di

 

Booking agents
Norwegian booking agents focusing on the domestic market:

Atomic Soul
Artistpartner 
Amber Booking
Musikkprofil
Kalleklev
Musikkprofil
Polar Artist
Mentometer
Goldstar
Ramble On
UFA
• TimeOut
• Brilliance
• Stageway
• Standing Ovation
• Live Nation
• Radar Booking

Orchestras
Norway’s five largest cities sport a symphony orchestra of their own with the Oslo Philharmonic Orchestra fronting a strong sector that is active at home and abroad:

The Oslo Philharmonic Orchestra 
The Bergen Philharmonic Orchestra
The Trondheim Symphony Orchestra
Kristiansand Symphony Orchestra
The Arctic Philharmonic Orchestra
• Stavanger Symphony Orchestra
• Norwegian Radio Orchestra

 

Operas
The Norwegian opera scene is spearheaded by Oslo’s Norwegian National Opera, which stages large and smaller operas at its spectacular icebergesque opera house by the capital’s waterfront.

The Norwegian National Opera
Bergen National Opera
The Arctic Opera
Operaen i Kristiansund
Opera Nordfjord

Concert Halls
In addition to the established conventional concert halls in the country’s main cities, Norway has app. 115 publicly funded cultural houses in cities and municipalities throughout the country.

Oslo Concert Hall
Grieghallen 
Kilden
Olavshallen
Stavanger Concert Hall

Cultural Houses:
An overview of Norway’s Cultural Houses, sorted county-wise can be found here.

 

Record Industry

According to the 2014 IFPI Norway Annual Report, international repertoire accounted for a 79 per cent stake of the market. Sales of physical units made up for no more than 17 per cent of overall turnover in 2015, with digital downloads generating 6 per cent and streaming services 78 per cent of total revenue.

Revenue from sales of physical units in 2015 ended at a value of 139 mNOK while digital downloads and streaming services generated 698 mNOK.

Indie
The Norwegian independent record label sector is represented by Fono – the Norwegian Independent Record Producers Association.

Key Norwegian independent record labels:
Grappa
KKV 
Rune Grammfon
Smalltown Supersound
Cosmos Music
Indie Recordings
• Fysisk Format
• Jansen Plateproduksjon
Hubro
• Sofa Music
Full Pupp
Sellout
• Petroleum Records
Rett i Fletta
• Brilliance
• Riot Factory
Aurora  (contemporary/classical)
Simax  (contemporary/classical)
LAWO  (contemporary/classical)
Karisma/Dark Essence
• Propeller Recordings
daWorks


Major

Norway’s major label sector is represented by IFPI Norway.

Universal 
Sony
Warner

Distribution/licensing
Border Music Norway
Musikkoperatørene 
VME 
Sonet 

Digital
Phonofile 
Beat
• Tidal (now American owners)

 

Music Industry Networking Arenas
Oslo’s by:Larm is widely regarded as one of the Nordic music scene’s premier networking arenas and showcasing festivals. The event is staged annually mid-February in Oslo and features a wealth of showcases with Nordic bands and performers, seminars, meeting arenas and creative networking sessions.

Øya International is the Oslo festival’s programme for its foreign delegates and offers a tailored package for the participants with exclusive concerts, networking sessions and social events.

Folkelarm is the Norwegian folk/trad/world music scene’s premier meeting point and showcasing festival. Held at Oslo’s Riksscenen – the Norwegian Hub for Traditional Music and Dance, the showcase festival also features seminars and networking arenas for domestic as well as international folk music execs.

The Norwegian contemporary music scene’s main festival is without doubt the Ultima Oslo Contemporary Music Festival. The festival also features a tailored programme for its invited foreign delegates.

PR-agencies:

Indianer
This Is
Head of Promotion
HES
Miss Fixit
Ghost Town Artist
Brilliance
Bakke Consulting

 

Publishing

Norway’s publishing sector is relatively small but still highly active. Annual turnover for the sector is estimated to app. 100mNOK. The publishing sector is represented by its interest organisation Musikkforleggerne – the Norwegian Music Publishers’ Association.

Songwriting/song camps:
Trondheim Calling SONG:EXPO: The co-writing camp is held annually in late January and attracts international song writers, A&Rs and publishers which are teamed up with domestic writers to create a vibrant meeting point in which leads are provided and songs pitched for markets in the US, Germany, UK and Asia.

Waterfall Songwriting Camps: The Oslo-based music publishing company runs a string of songwriting camps for their in-house talent domestically as well as abroad.

• Song Farm was founded in 2010 by Hilde Wahl and Jørn Dalchow who for many years has been part of the Norwegian music industry. The aim of Song Farm is to establish events and venues where Norwegian and international songwriters can meet, write new songs, build networks and get new knowledge.

by:Songs takes place in Sandvika and Asker outside Oslo the days before by:Larm conference and music festival.

Bergen Songs is an independent song camp in Bergen in april.

Publishing companies:
Hacate 
Oslo Recordings
Waterfall
VME Publishing
Warner/Chappell Music Norway
daWorks

Sheet music publishers:
Cantando
Norsk Musikkforlag 
Norsk Noteservice
Musikk-Husets Forlag
Lyche Musikkforlag

Performing Rights/collecting societies:
Tono is Norway’s Performing Rights Society and represents more than 22 000 Norwegian rights holders.
Administration of mechanical rights on the Norwegian market is administered by NCB – Nordic Copyright Bureau.

Gramo is the joint collection society in Norway for musicians, performing artists and phonogram producers. Gramo manages and administers the right of performers and producers to receive remuneration when recorded music is being played on the airways or in other public arenas.

Managements

Pop/rock

Stageway
Made
Toothfairy
Unit 
Up Front Artists
HES
ACT
Indianer

Jazz/Folk

Kalleklev
Musikkprofil

Classical/contemporary

Classical Management
Artefact
Pro Arte