Norwegian music industry’s export facilitator and promotional organisation.

Berlin’s Music Start Up Corner: finalists unveiled

By Tomas Lauvland Pettersen Posted: 21. Aug, 2014

Finalists for the second edition of German event Music Start Up Corner announced this week. Exciting Norwegian start-up Disco Fingers made it to the finals.

After its successful premiere in 2013, the second edition of Music Start Up Corner, held in conjunction with the Berlin Music Week, is set to take place on 5 September, with an aim of introducing the next generation of music start-ups.

Disco Fingers – composing made fun and easy

More than 30 international and German applicants submitted their proposals to the Music Start Up Corner jury which in turn selected an exclusive short list of ten finalists. Norway is represented by start-up Disco Fingers who have pioneered an exciting app that enables users to create their own little beats in an easy and fun-packed fashion, by way of placing small “disco fingers” at a 2D grid. The Disco Fingers app is also boosted with the option of adding user-recorded sounds into the beat, and vast sharing opportunities.

Says Disco Fingers’ Per Harald Borgen to Music Norway: – This nomination means a lot to us as this is our first opportunity to showcase Disco Fingers for an international audience. We’re really looking forward to experiencing feedback from investors, journalists, music industry execs and Germans in general. The event also represents a unique opportunity to gain new contacts in Berlin, which sports a very strong startup-scene. We’re also hoping for some free beer!

Inspiration on how to apply the app to a real-life scenario? Check out the video below:

More on Disco Fingers HERE.

The remaining nine international finalists are SpinnUp (Sweden), cPulse (France), nagual sounds (Germany), Reactify (UK), Soundytics (Luxemburg), feelthebeat (Germany), Zoo Labs (California), Klang (Germany), and Threaks GmbH (Germany). The finalists will present themselves to an audience of experts, potential partners and investors in elevator pitches at Berlin’s own Postbahnhof during the Berlin Music Week.

The music-ecosystem
Says Eric Eitel, chairman all2gethernow e.V. and curator of Interactive Music, Tech & Startups at Berlin Music Week: – Berlin’s specific interaction between the tech and music industry is reflected by the programme of Berlin Music Week: Young and innovative tech companies with a close link to the music-ecosystem are in the focus of the Music Start Up Corner. After focussing on the German scene last year this year’s participants also come from international music tech hubs like London, Stockholm or San Francisco.”

Subsequent to the elevator pitches the young founders are set to present themselves to the Music Start UP jury which comprises Steffen Holly (Fraunhofer IDMT), Knut Jørstad (Factlines), Andrea Leonelli (Digital Music Trends), Nina Nedreaas (Universal Music Group), Kathleen Olstedt (IBB Beteiligungsgesellschaft) and Ingrid Walther (Senatsverwaltung für Wirtschaft, Technologie und Forschung). The jury will assess the finalist‘s ideas and business models as well as presenting the winner later that same day. The winner of the Music Start Up Corner will receive a music startup scholarship sponsored by Mashup Norway as well as a mentoring programme by IBB Beteiligungsgesellschaft.

Main partners for Music Start Up Corner include Oslo-based music innovation hub Mashup Norway and Projekt Zukunft, an initiative of Berlin’s Senate Department for Economics, Technology and Research.

Everything you need to know about Berlin’s Music Start Up Corner HERE.