Norwegian music industry’s export facilitator and promotional organisation.

New by:Larm chair appointed

By Tomas Lauvland Pettersen Posted: 26. May, 2015

Monica Larsson (photo: Kulturmeglerne)

The board of Oslo’s music industry convention and festival by:Larm has a new chairwoman: Monica Larsson to take the helm of the key Nordic music event.

Following in the footsteps of industry veteran Kai Robøle, Monica Larsson (40) has now been appointed as the new chairwoman of music industry convention and festival by:Larm’s board.

Larsson’s resume includes a five-year stint as the director of the Norwegian Live Music Association as well as a number of positions in Norwegian music industry and cultural organisations. Over the last years, Larsson has held a position as senior adviser at consultancy Kulturmeglerne. Larsson assumes her position as chairwoman of by:Larm’s board on 1 June.

Says Larsson: – I’ve always been a huge fan of by:Larm and their innovative skills. I’m proud of being made a member of the team, and look forward to contributing to by:Larm solidifying its Nordic position in parallel to creating a vibrant festival for a music-savvy Oslo audience.



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