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These are the 2019 Nordic Music Biz’ 20 under 30

By Christian Gran Svenningsen

The Nordic music business has nominated their favorites for the jury to make the difficult choice of choosing only 20 young professionals

The talent emerging from the Nordics seems to never end; Sigrid, Alan Walker, Boy Pablo, Volbeat, MØ, Alma, Zara Larsson, Of Monsters and Men, and the list goes on, have all built up a massive following, performing for thousands of fans around the world.

A vital part of the rise of these artists are the teams behind them, and especially the young forces who bring new perspectives, ideas and business models to an ever-changing industry. Therefore, for the second time, 20 young forces driving the Nordic industry forward are given the spotlight.

This year’s Nordic Music Biz’ 20 under 30 will be honored with a ceremony and lunch during by:Larm the 28th of February, where they will be presented with a diploma.

The list of young industry professionals who are, and most likely will continue, putting Nordic music on the map, looks like this in 2019:

Aino-Maria Paasivirta

Fullsteam, Promoter, Finland

Anna Ásthildur Thorsteinsson

Online marketing manager, Iceland Airwaves, Iceland

Anton Waltari

Rightsholder Relations, STIM, Sweden

Benjamin Fabio

Founder and manager, 777, Norway

Dan Karlström

Senior International Creative Manager, Warner/Chappel, Sweden

Emil Byskov Valnert

Head of Brand Partnership, Warner, Denmark

Rafael Elivuo

A&R Manager/producer/Director of Creative/Songwriter, Kaiku Songs, Finland

Jens Uhre Karlsson

Agent&Manager, BAEST/Skandinavian

Ksenia “Kess” Jurjevna Petrova

Agent, Atomic Soul, Norway

Lasse Kinden Endresen

Agent, ACT Entertainment, Norway

Markus Boström

Associate lawyer, Ström, Sweden

Nicole O’Sullivan

Team Lead of the International Export team, Universal, Sweden

Nino Lintermo

A&R @ The Fried Music & Independent Artist Manager, Finland

Olivia Hessel

Head of label & partner relations, TEN, Sweden

Signe Tobiassen

A&R/ Artist manager/radio host/ label manager, Nelson Can/Sony/CPH College Radio, Denmark

Sigríður “Sigga” Ólafsdóttir

Festival director, Sónar Reykjavík, Iceland

Tina Jukarainen

artist manager and COO, Manage Me, Finland

Tim Brauner

Senior Director of A&R, Warner/Atlantic, Denmark

Unnsteinn Manuel Stefánsson

Label management/Radio director, Les Fréres Stefson/101derland, Iceland

Yunus Daar, Manager

Nora Collective, Norway

The Nordic jury consisted of the following people:

Monica Santos (Upstage, NO), Manbir Plaha (Universal Music Norway, NO), Karoline Røed Tønnesen (Music Norway, NO), Jenny Hermansson (Spotify, SE), Jonas Holst (Universal Music Publishing, SE), Matilda Munthe Gottberg (Music Export Sweden, SE) Stefan Gejsing (Roskilde Festival , DK), Sarah Sølvsteen (Luger DK, DK), Carolina Echeverri (MXD, DK), Maria Rut Reynisdottir (Reykjavik Music City, IS), Steinthor Helgi Arnsteinsson (Sonar Reykjavik, IS), Bryndís Jónatansdóttir (Iceland Music, IS) Salla Vallius (Live FIN, FI), Miika Särmäkari (Rutilus Music, FI) and Riku Salomaa (Music Finland, FI).

“Selecting the Nordic Top 20 under 30 felt both important and rewarding. Nominees from all different fields in the Nordic music business are a great reminder of how strong we are as an industry, not only focusing on our performing artists, writers and producers – but also on the people behind the scenes. After receiving an even bigger amount of nominees, we finally boiled them down to the final of 20 people we consider being the most successful and inspiring people in the business right now. Not only for being key persons on a professional level in the Nordic music business, but also for standing as incredible role models to their colleagues and for setting new standards.

We believe the 20 people on this list, with their motivational and innovative ways of work and dedication, will show great results in pushing the music business forward and into the future. And just as of last year, selecting the Top 20 was a challenging, fun and rewarding process for the jury from all 5 Nordic countries. Fellow jury members and ourselves are very proud to be part of this initiative from NOMEX, and to be able to reward our Nordic talent.”

– Jonas Holst (Co-Jury leader and Head of Film & TV / Creative at Universal Music Publishing Scandinavia), and Jenny Hermanson (Co-Jury leader and Managing Director Spotify Nordics)

The jury’s decision is based on: their company’s growth, their career path, their recognition in the industry, influence in the industry in 2018, artistic development, innovation, concert revenues, sales, streaming, campaigns, radio and television publicity.

There will be a ceremony with a lunch during by:Larm the 28th of February, where this year’s candidates will be presented with a diploma.

NOMEX, the collaborative platform for the five Nordic Music Export offices, who is responsible for the awards, consists of all the Nordic music export offices. Export Music Sweden, Iceland Music Export, Music Export Denmar, Music Finland and Music Norway have all worked together to make this happen.

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