Norwegian music industry’s export facilitator and promotional organisation.


Jonas Fehr, also known as Fehrplay, had a whirlwind 2013; a year which has put him on the map as a producer & DJ star of years to come. Since bursting onto the scene in 2009 with club bomb ’Meow’ on Ministry of Sound, Fehrplay’s sounds has matured with a new sophisticated funk ever present, but whilst still maintaining his trademark, epic cinematic film score-esque breakdowns.

In early 2012, the then 24 year old producer signed to Eric Prydz’s legendary Pryda Friends label. It was a decision that would elevate his career to new heights as he joined the prestigious roster, which has featured some goliaths of dance music including Axwell, Paolo Mojo, Felix Da Housecat and Sebastien Leger. His music is receiving amazing support from a who’s who of dance music, with regular plays on Pete Tong’s legendary BBC Radio 1 show, and in the sets of everyone from Prydz, to Avicii.