At Røverstaden, where the legendary Club 7 was situated, the company Arctic Rights Management hosts a songwriting camp named Arctic Island this week. They invited songwriters and artist from countries such as the UK, US, Australia, Ireland, France, Germany, the Netherlands, Sweden, and Norway. The 35 participants are gathered for 5 days writing music that one day hopefully will be a hit.
The camp is a collaboration with BMG, BMI, NOPA, the Øya Festival, Musikkforleggerne, 4Sound, and Music Norway. We had a chat with some of the people behind it all.
During a sit-down with Kai Robøle, Founder and Creative Director of Arctic Rights, and David Miller, Senior Director at BMG, the latter explained why they send top-tier songwriters to Norway.
– When I send people to camps i expect them to make hits, Miller states.
– Yes, we expect cuts from the camp, but we often see that the producers works on the songs after the camp and gets them right, and maybe the most important outcome of the camps is the long-lasting creative relationships they create.
– This is really the core of modern A&R-ing. When I A&R my most important job is to connect people and coordinate their work, as opposed to the earlier model of A&R-ing where you actually sat in the studio with the artist taking part in the creative decision-making while making an individual song, Miller says.