As the live music industry is currently suffering from cancellations and restrictions, industry professionals are attempting to find new revenue streams through various online platforms. Starting on Friday 27 March and for the next 10 days, the newly launched “Verftet Online Music Festival” will be streamed with the aim to reach a global audience of all ages.
The free festival has a number of well-known headliners: boy pablo, AURORA, Enslaved and Datarock are some of the artists which will contribute towards creating an online festival despite of their audience being in their own homes. Mikal Telle from Made Management and Ivar Chelsom Vogt, general manager of USF Verftet in Bergen, are the organizers behind the initiative.
– The response from the artists has been fantastic. The same goes to the response and interest of the artists who have not been able to participate because they are elsewhere in the country. The festival is dependent on the artists being in the Bergen area as we want to contribute to the current efforts of people staying at home, says Mikal Telle from Made Management, who got the idea for the online festival just two weeks ago.
Covers artists’ and crew’s fees
In collaboration with the Bergen venue USF Verftet, the production company M12 and with the bank Sparebank Vest as the main sponsor, eleven concerts will be livestreamed for ten days. Sparebank Vest covers the fees of the artists and the crew. The organizers see this as an opportunity to build something that may remain in the future and are open to the possibility of this being the first of several such online festivals.
-We hope that this can inspire people to have a “social life” in these special times, and a positive side effect of it is that those who would normally not have had the chance or could not afford going to festivals also are drawn into the festival experience,” Telle says.
The festival has no age limit and is free for everyone through their YouTube channel. To complete the festival experience, they have teamed up with local restaurants and food trucks that will be able to deliver festival food to the doorstep. In addition, festival participants can get their own festival wristbands on social media.
Other innovative initiatives that have emerged on new platforms and in new formats include Brakkesyke, Koronerulling and the streaming platform Vi er live!.
The first concert from “Verftet Online Music Festival” is Kakkmaddafakka on Friday March 27 at 8 pm.
Friday, March 27: Kakkmaddafakka
Saturday, March 28: Miss Tati and Kream (dj’s)
Sunday, March 29: Aurora
Monday, March 30: (Pause)
Tuesday, March 31: Iris
Wednesday, April 1: Enslaved
Thursday, April 2: Boy Pablo
Friday, April 3: Vossa Jazz presents: (Name coming)
Saturday, April 4: Silja Sol
Sunday, April 5: Bad Habits
Monday, April 6: Datarock