Norwegian music industry’s export facilitator and promotional organisation.

by:Larm postponed to autumn 2021

By Tina Brodal Posted: 23. Oct, 2020

Cashmere Cat on stage at by:Larm 2020. Photo: Emelie Sollie

The festival is postponed to September 30th through October 2nd 2021.

A press release from the festival states that the organizers had been looking forward to a festival weekend filled with buzzing new talent for the music lovers and some sorely needed networking and base-touching for a music industry in crisis. At the same time, they increasingly realised that it would be impossible to create a by:Larm in March without sacrificing too much of what the festival is all about: community, knowledge and the joy of live music.

– Postponing the festival isn’t an easy decision, but it’s the right one. We believe that a by:Larm in the autumn of 2021 will be a more coherent experience and will have much more to offer the music industry, the press release states.

Karoline Røed Tønnesen is project manager for the international programs under by: Larm and says the postponement is sad to hear about, but that it also gives everyone peace of mind to plan how to run the festival in the best possible way.

– Of course, I think it’s a shame that we won’t have by:Larm  to look forward to in March, we have hoped for a long time that the situation would improve and provide better conditions. We miss meeting, going to festivals and having something to look forward to, says Røed Tønnesen.

– That said, it is important that by: Larm continues to be the meeting place for the Norwegian, Nordic and other international industries. The postponement gives us all peace of mind to plan for how we can solve it in the best possible way. The date for by: Larm has long been a topic of conversation in the industry and perhaps this time of year will open up new opportunities and prove to be a blessing? It will be exciting to try out. In any case, we look forward to getting started with the work, looking ahead and thinking about how we can help shape by: Larm 2021, she concludes.

The festival is now working on creating the by:Larm you know and love for September 30th through October 2nd 2021!


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