Norwegian music industry’s export facilitator and promotional organisation.

Global Music Match unites 14 Music Export Programs for a world first!

By Tina Brodal Posted: 14. Sep, 2020

96 artists from 14 countries are taking part in what could be the largest online matchmaking of musicians ever undertaken.

Kajsa Balto, Sarah-Jane Summers & Juhani Silvola, Karl Seglem, Darling West, Susanne Lundeng and Guro Kvifte Nesheim (GKN5) are the six Norwegian artists chosen to participate in Global Music Match.

Created in a world first collaboration between founding partners Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA), along with 11 other export organisations (including Music Norway) Global Music Match is a pilot initiative created to continue raising the profile of local artists in international music markets within the challenging parameters of the COVID-19 pandemic.

Take use of social media and digital platforms
The program is a unique response to the limitations imposed on the music industry, that makes use of one of the only available platforms – social media and peer-to-peer collaboration – to increase networks and exposure for export-ready artists internationally.

The programme supports participating artists to upskill their social media activity, as well as encourage cross border artist collaboration by connecting musicians from around the world. Each week, one band/musician from each country will ‘introduce’ another artist from a different country, engaging with them on social media to cross promote to their audiences.

– The project gives the participating artists a fantastic opportunity to showcase themselves internationally. We have experienced that the number of followers on social media has increased significantly, and both friendship and collaboration have developed. This is a good sign for future touring opportunities in new territories, says Aslak Oppebøen project manager at Music Norway.

The initiative lasts for a total of six weeks, from August 31th to October 11th. Read our industry talks with some of the Norwegian artists involved here.


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