“Tell us about yourself and your way into the music industry to where you are now?”
It has been exciting, interesting and full of development. When I started studying music business in England in 2010, the music industry was at one of its lowest points in the streaming revolution.
It has been an exciting journey from starting out working for Warner in Norway, and being part of a record company in the Nordics, where both Spotify and TIDAL (then WiMP) were new on the field, to then take the step into the streaming world with a job at Spotify in both Norway and Sweden. From there on being part of an American major label at the same time that streaming exploded in this market.
“What does a normal day in the office look like for you? What are your tasks / responsibilities?”
Right now, my office is at home in my house in Los Angeles. The mornings usually start with drinking coffee in the garden and getting an update on yesterday’s streaming numbers, chart positions and e-mails that have come from Europe and the rest of the world during the night. Then there are usually a number of video meetings, both internal and external. These can be with everything from managers, streaming services, the artists themselves and internal planning meetings. A lot of time is spent planning upcoming releases and following up on recently released songs and albums.
My responsibilities are currently changing a bit since I have just been promoted to Vice President, Streaming Strategy. Exciting times ahead!
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“What are the main differences between the Norwegian and the American music industry?”
The most obvious difference is the size. Everything is bigger here; the budgets, the record companies, the management companies and everything around. This also means greater opportunities, of course.
A by-product of this, I think, is the difference you notice when you start working here. The American industry is much more hierarchical than the Norwegian. It can feel a bit like a culture shock when you first come here, but you quickly get used to it.