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Industry Talk: Vibeke Hay Wold from Polar Artist

By Christian Gran Svenningsen

Vibeke Hay Wold. (Photo: Private)

Working with acts such as Spidergawd and Bokassa, she has a busy year coming up.

She is a booking agent at “Polar Artist”, and manages a few bands for them as well. She tells us that she has been around a few different parts of the music business, and still has her fingers dipped in various projects. Trondheim Calling is coming up, where she is working different projects, and sometimes she dabs into PR-projects if the time is right. Polar Artist just moved into new co-working offices at “Musikkbyen Trondheim”, which Vibeke describes as a very good way of sustaining the cross-over projects and everyday work.

What has been on your to do list lately, and what takes most of your time?

Lately I’ve been focusing on summer festivals 2019, and panning out the future plans with my bands. I manage Spidergawd which is releasing a new studio album in January, followed by a stretched tour in the beginning of 2019. I also tour manage them so i’m focusing on getting most of paper work done before the portable tour office pulls in over my head. With Company Ink, a new band on my roster, signing a record deal next week, and Bokassa supporting Metallica’s European tour 2019, I’m spending some hours with strategic work upon 2019 and 2020 whereas almost all my artists have an album coming up in 2019.

Also Trondheim Calling is coming up real soon, which I’m really looking forward to. I’m way ahead of the planning of an Accelerator-project and the international guests for the conference program, so now its the sweetest cherries left to pick.

The most important piece of advice you have ever received?

I get important advice all the time, but my parents told me to always be nice, share your expertise, and be happy on behalf of others. I think that must be the main core in everything I do.

Any helpful tips and tricks for a way around the industry?  

We have various challenges in the different parts of the industry. My best general tip is to always answer an email. If not an immediate answer, just within a reasonable time. A yes, no, maybe or a later, is better than silence. And don’t be afraid to ask. You’ll never learn anything without asking.

Why Norway, why now? Where are we going?

Seeing that, traditionally we are a bunch of farmers, we’ve had some amount of time spent doing nothing, almost forced by boredom to become really good at something. Writing songs or learning an instrument is one of them. Meeting your peers later in life when moving to the city, the combination of the skills learned has come to show some new exciting genres and creative thoughts on aesthetics and business strategy. Norway has expanded its music industry due to a demand and supply, now heading towards the international market with our own, very recognizable, personal, and exotic tweak.

 Who in the Norwegian music industry deserves a high five?

With all my imaginary hands I’ll give a high five to all my colleagues at Polar Artist, Trondheim Calling and Musikkbyen Trondheim for doing great stuff, and making my everyday amazing. Up high to Eivind Brydøy at Artist Vision, a down low to Glenn Larsen at Indianer, and a little flow to Ida Bakke Kristiansen at FKPScorpio.


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