Margit Bøhn is one of the selected industry professionals for the annual project ‘Nordic Music Biz’ Top 20 under 30′, which aims to showcase industry talents from the Nordic countries. Last week, NOMEX, the Nordic export office cooperation organization, gathered the young Nordic industry professionals in Stockholm to discuss future trends in the industry. The program consisted of a visit to Spotify’s headquarters, as well as an informative program at the Norwegian Embassy in Stockholm.
A recurring question at the gathering was whether we need to work towards bringing the Nordic music industry closer together. To this question, Margit Bøhn is clear in her answer; In order to compete with strong markets like Germany, UK and US, we need to gather and be a strong region.
-Norway grows stronger with the Nordic countries, although I agree that there are many cultural differences between the countries, and we work differently. Norway alone has a lot of good exports, but we are stronger together, and I think the more we build our identity as a region, the better the results for the individual countries as well, says Bøhn.
Norwegians go international
The 29-year-old is one of several Norwegian industry professionals that has recently been recruited into the international music industry. Former manager of Mandelbaum, Karen Nordbakk, which also is part of the “20 under 30” project and has participated in Music Norway’s master program, was recruited by Sony Music Germany at the beginning of the year. Another Norwegian that has made the move outwards is Alice Berntsen, a former participant in Music Norway’s master program, now based in London working for X-ray Touring.
– An acquaintance contacted me, and now I’m going to Berlin, says Bøhn.
Read more: Future Industry gathers in Stockholm.
Margit Bøhn’s journey into the music industry was by coincidence. Initially, she wanted to work with film, until she stumbled upon an international promo position at Universal Music Norway.
– I realized right away that this is what I want to do. I didn’t know it until that moment, that this was what I wanted to do for the rest of my life. Since I had no network at the time, I wrote a song called “Ansett meg please” (“Please Hire Me”), which I submitted – and was hired, she says.