Norwegian music industry’s export facilitator and promotional organisation.

Meet Music Norway at by:Larm 2020

By Tina Brodal Posted: 24. Feb, 2020

Come and meet Music Norway and international industry delegates in our International Lounge during by:Larm.

February 27 and February 28 during by:Larm, Music Norway would like to welcome you to traditional Norwegian waffles, coffee and good advice in our international lounge. Music Norway will also be hosting networking events with several of our partners in the international lounge.

This year, the international lounge is above “Torget Bar” outside Matsal A and B in Mathallen at Vulkan, and will be open from from 10 am to 6 pm.

The International Lounge is a meeting spot for international and Norwegian industry and will be the arena for networking events for Nordic Music Biz ’20 under 30 on Thursday, as well as Balansekunst, and round table meetings in collaboration with EMMA and NEMAA on Friday.

The winners of Nordic Music Biz ’20 under 30, organized by NOMEX, will have their own ceremony at the Culinary Academy / Kulinarisk Akademi on Thursday from 13 – 15.

Read more: These are the 2020 Nordic Music Biz’ 20 under 30

The international delegates come from important export markets such as Germany, UK, USA, Sweden and Denmark. From Sweden alone, over 100 industry professionals have registered in the delegate base one week before by:Larm begins.

There are also key industry professionals from emerging markets such as Mexico, India, Brazil and China.

These will be included in the conference program on Thursday and Friday, which by:Larm presents in collaboration with Music Norway:

Thursday, February 27 in Matsal B/Dining Room B, 11-11.45 – Emerging markets – opportunities and prospects


Maithe Bertolini (Producer and Programmer, Sao Paulo)

Mariana ‘Malfi’ Dorantes (General Director, MalfiCo)

Roochay Shukla (Marketing Manager, Industry)

Cecelia Gu (Founder, SCG Group)


Helene Dolva Broch (Senior Advisor, Music Norway)

Friday, Feb 28 from 10-12 at Pokalen, another 10 representatives from these markets will meet the Norwegian industry in speed meetings. Read more about that session HERE.

Music Norway is also the organizer of these panels, in collaboration with by:Larm:

Thursday at 15 – 15:45 at Pokalen: Life after Brexit: Touring the UK and Europe

On January 31, the UK resigned from the EU. New visa rules create challenges for Norwegian artists who want to tour the country, and can make it more difficult for Britons who want to leave. What now?


Alice Hogg (booking agent, ATC)

Géraldine Zanaska (Founder and CEO, Compass Music)

Jamie Anderson (promoter, Kilimanjaro Live)


Wyndham Wallace (writer)

Friday at 09 – 10:45 in Matsal A/Dining Room A: Breakfast with Musikkindustriens Næringsråd, (the Music Industry Industry Council), which among other things will discuss that while interest in Norwegian music is growing abroad, the use of Norwegian music in Norwegian media and streaming is decreasing.

Friday 12 noon – 12:45 Pokalen: Shaping the Future: Top 20 under 30, where Karen Norbakk leads a panel with the 20 under 30 winners from Finland, Denmark and Sweden.


Karen Norbakk, Mandelbaum Management and A&R Columbia GE (NO)


Linda Lundberg, Founder, Consultant Checkbox Music (FIN)

Cecilie Karpinski, Sync Manager, GL Music (DK)

My Bergman, Agent, Blixten & Co (SE)

Friday at 13 – 13:45 Vulkan Arena: 11 tips for greener tours, a panel with Marie Ulven / Girl In Red, based on Music Norway’s climate guide “11 tips for touring greener”.

Music Norway’s Einar Idsøe Eidsvåg will moderate the Keychange 2.0 panel on Thursday at 14 – 14:45 at Pokalen.

Check out by:Larm’s conference schedule here.


Related content