The Music Manager #7: Holly Astera

Holly Astera is managing songwriters and producers that have made songs for international star artists. How does she navigate the music industry based in the leading music market in the Nordics?

Written by Tina Brodal, 

Eksportpodden Holly Vegard web

Holly Astera of the The Very Good, a management and publishing company based in Stockholm, was invited by Music Norway to participate in the closing conference of the Musikk ut i verden-project on June 10th this year, at Pakkhuset in Oslo. Holly was also invited to record a podcast episode for Eksportpodden: The Music Manager.

Camila Cabello, BTS, Tiesto, David Guetta, Avicii, Astrid S, Alan Walker - Holly is managing songwriters and producers that have made songs for and with the above mentioned artists. How does she navigate the music industry based in the leading music market in the Nordics?

The episode is also available at Apple Music and Acast.

Music Norway's podcast channel Eksportpodden hosts the series The Music Manager, which is made by Vegard Waske. In The Music Manager, Waske meets other managers who operate in different markets and who go in depth on how they work with their clients internationally.

Vegard Waske is the manager of Cashmere Cat who has had great success in the US as a songwriter and producer for artists such as Justin Bieber / Kid Laroi, Halsey, Travis Scott, The Weeknd, Kanye West and Ariana Grande. Waske has a diverse background as a hardcore drummer, journalist, booker at Slottsfjell festival - and has been manager for, among others, JR Ewing, Jaga Jazzist and Lindstrøm. Waske runs Mandelbaum Management, which in addition to Cashmere Cat houses Digitalism, Charlie Cunningham, TRXD and Bearson. "The Music Manager" for Music Norway's podcast channel Eksportpodden is Waske's first podcast series.