Discovery Session Brazil
We are happy to invite you all to a new Discovery Session this time we will explore the exciting music industry in Brazil.
Skrevet av Karoline 26.04.2022
This event is a zoom-meeting, and you can sign up at the bottom of this page to get access.
Latin America is the part of the world where sales of recorded music increase the most, and Brazil is the country in the region that is most successful. The digital services have received a real boost in recent years, mainly due to better internet in the country.
On May 25, Music Norways marketing advisor Luciana Pegorer has put together a two hour program that gives you a quick introduction to where to start and how to move forward if you want to invest more in Brazil, or when you start noticing a certain demand.
The meeting will be on zoom here: https://us06web.zoom.us/u/kbt6Juz5N4
1 pm CET
General market overview. (an update on numbers, platforms, trends etc.)
Speaker: Luciana Pegorer
1:30 pm CET
Establishment (fan engagement, how to build fans from home as a foundation)
David McLoughlin, Head of Horus Music Brazil / Founder of Brasil Calling
2:15 pm CET
Local activity and building a team.
Moderator: Luciana Pegorer
Alexandre Wesley, Director of Shows, Festivals and Brand Relations at Som Livre
Thiago Endrigo (Elemess), Founder and partner of TEJA
Renata Gomes (Ingrooves BR) MKT and Comm Strategy Director
Discovery Sessions is a new concept by Nomex
- where you can discover new and growing markets with important industry figures from around the world. The Nordic export offices will take turns presenting new markets for the Nordic music industry.
Read more about our participants:
I am a veteran executive of the Brazilian music industry and the global music marketplace frequently sought after globally as an advisor, consultant and speaker. I have served for 8 years on the Board of Merlin, the global digital rights agency representing over 20k indie record labels in 62 countries in all continents. Recently I co-founded the NFT company KickOff Music, built to help indie artists join the NFT ecosystem. I'm also a shareholder and Chief Partnerships Officer of the startup company YFM, a monthly subscription service born to help Indie Artists Development & Promotion with a top team of A&R specialists. I also represent the Canadian company LyricFind and look after Warner Classics digital promotion in Brazil. Very proudly I organize and curate the influential international congress for music business professionals, “Trends Brasil Conference” held annually in Rio. Some history on me, I'm flute player that started out as a producer in a live concert production company, followed by seven years at Warner Music Brazil, and 15 years at my own label/publishing company Delira Musica. For 6 years I led the Brazilian Independent Music Association and served as an Advisory Board member for WIN (Worldwide Independent Network) in the same period. I'm a member of Women in Music (USA/Brazil).
has over twenty years experience working in the Brazilian music industry, focused principally on bringing the country’s music to a wider international audience. He worked for various local labels and publishers (Atração, Eldorado, MCD, Sum, Trama), as well as operating his own label (releasing such bands as Public Enemy and The Prodigy). McLoughlin also worked with world music specialist labels such as Rough Guide, compiling a series of Brazil compilations.
In 2010 he was contracted as international manager of the Brasil Music Exchange project, a platform for Brazilian independent artists and managers to make worldwide connections and as a gateway for international music professionals to work with Brazil (sponsored by APEX).
He has travelled throughout the world, presenting workshops and seminars, meeting up with the principal players within the industry, as well as organizing Brazilian participation in international trade fairs. He has also organized an annual trade mission to the country entitled Encounters (bringing international music professionals to Brazil).
In 2017 he launched Brasil Calling, a service to distribute monthly new Brazilian recordings to radio, press, music supervisors, festivals, etc around the world.
Specialties: market credibility with broad national and international network of contacts; hands-on knowledge of the key areas of the business: licensing, publishing, sales, marketing, distribution, sponsorship.
During my first passage through the recording industry I have handled different positions in assorted areas such as Marketing (international and domestic), Artistic (A&R) and New Business. Before that, in Globo TV Network, TV Show (Globosat) and Globo Radio Network, I had served in areas such as production, sales and promotions. These experiences on different fields have helped me develop a keen sense of corporatism and strategic thinking towards the big picture.
After I have left Warner Music I served as an independent consultant on the areas I have once worked at - from Marketing to New Business - for companies such as Taco (Street Wear chain), Gibson Guitars, Grupo Adma (concerts) and Warner Music itself.
In early 2012 I joined Time For Fun Entretenimento (T4F), Latin America's largest live entertainment company and the third largest in the world, where I occupied the position of Entertainment Director based in Argentina managing not only indoor tours in South America but also Outdoors shows and festivals, including Lollapalooza Brazil until end of 2018.
Since then I have been with Som Livre (Globo Group) where I took the position of Director of Shows, Festivals and Brand Relations. Among so many fronts to develop, I now have also the enormous challenge of implementing a talent agency in a record label to serve new artists to grow in a mature and highly competitive market.
Specialties: Artist relation, Booking, Management, Show business, Marketing strategy, team leadership & motivation, negotiation, international partnerships, business plans, new business development, cultural projects.
Founder and partner of TEJA. & TESA a law firm based in São Paulo, Brazil, specialized in entertainment law. Since 2008 represents many major music artists, record producers, labels, management companies, photographers, film makers, writers and creators in general. Partner (Head of A&R and Business Affairs) at Elemess Music n’ Services a "full services" company offering services for music artists and for brands in Brazil. For artists Elemess is a one stop shop company and operates as a management, label, publishing and booking agency. On the brand side, offers label services and creates taylor made projects for brands interested in working with music artists. One of Elemess main goals is to establish international connections to help Brazilian artists on the development of their career internationally and also help international acts and companies to discover and explore the Brazilian market.
Bachelor in Advertising and Creation, Master in Communication, Culture, and Media, Renata Gomes (@renatagomes78) is a university professor and communication/marketing executive.
Throughout her +20 years career, she has been developing successful strategies for companies, brands, startups, artists, and events of different segments such as music, culture, and technology.
She is currently part of the Ingrooves Brasil team as Director of Marketing, Communication & Strategies for digital platforms.