by:Larm: No Fans, No Future?

Fra: 11.09.26 — Til: 11.09.26 13:00 — 13:45

Street Art, Store Sal, Norge

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by:Larm: Presented by Music Norway

Building Superfans in today’s Attention Economy

In today's music industry fan engagement has become a key part of artist development. With audiences having more choice than ever, artists need more than streams or viral moments to build sustainable careers.This panel brings together a superfan, a fan platform, a marketing manager and a manager to discuss how artists can build loyal fan communities, create meaningful experiences, and foster lasting relationships with their audiences.

Panel:

Marieke Weeda – Girl in Red Superfan and part of her community team
Mina Ingebretsen – Project Manager, Sounds Like Gold
Sannon Herber – Wise Consulting/IndyRiot
Moderator: Ben Blackburn, Twenty Ten Management

Marieke Portrett — Marieke Weeda works as a community manager and fan engagement specialist for girl in red. Having made being a huge music fan into a job, she knows from experience how special the fan experience is and how important super fans are to an artist, now making sure the ever important voices of the fans are heard and seen. Combining the passion that comes with being a fan with an analytical knowledge of the inner workings of (digital) fan communities, she works to engage a global fan community, connecting them both to each other and to the artist that they love.

Mina Ingebretsen is a Project Manager at Sounds Like Gold, where she works on developing and positioning artists such as Anna Lille for national and international success. With nine years of experience in the music industry, she previously worked as Marketing Manager at AWAL in London and Export Manager at Universal Music Norway, leading campaigns for artists including Alessandra, The Wombats, Astrid S, Dagny, Lauv, and Kim Petras.Throughout her career, Mina has worked closely with how artists build authentic and lasting relationships with audiences across borders – from local fan bases to global reach. Having once been a superfan herself, understanding and helping artists develop superfan communities has always been a key focus and passion throughout her career. In 2023, she was named one of Nordic Music Business’ Top 20 Under 30.

Shannon Herber is the Founder and Chief Consultant of Wise River Consulting, where she advises artists, labels, and music companies on strategy, partnerships, and fan engagement. Her work focuses on helping clients build sustainable businesses by deepening direct-to-fan relationships, developing community-driven ecosystems, and identifying new revenue opportunities at the intersection of music and technology. She also serves as Head of Artist Relations & Business Development at Oslo-based IndyRiot, where she works with leading artists and creators to design and launch fan loyalty programs; is an artist manager with One of Us Management; and is Head of Client Partnerships at Rebel Creator Services. Shannon was named to shesaid.so’s 2019 Alternative Power 100 Music List and holds several advisory and board roles, including Global Advisory Board Member for In Place of War, Co-Chair of AFEM’s Emerging Tech Committee, and Board Member at Femme House. She is a Professional Member of the Recording Academy and a member of the Association of Independent Music. Previously, she was Managing Director of A0K1VERSE; Head of Pop & Dance/Electronic Music at the Recording Academy; Director of Operations and Tour Manager for Moby; and Manager of Publicity & Artist Relations at Universal Music Enterprises.

Ben Blackburn began his music career in A&R, working across all three major label groups across six years before launching Twenty Ten Management with his first management client girl in red. Over the past eight years he has worked in building the girl in red project as a global success, with multiple sold out tours and platinum records. Most recently he founded Common Knowledge, a music partnerships company based in London with ventures across management, records, and investments.

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