Johanna Alem

Head of Event & Promotion, Universal Music Norway

Nordic Music Biz Top 20 under 30 / 2021

Johanna Alem

Johanna Alem, Head of Event & Promotion at Universal Music Norway, has worked in music and entertainment for more than 10 years and has gained a wide range of industry experience. She has been working at the record label the past three years, where her initial area of responsibility was working with PR for international artists. She currently leads the PR team with a main area of focus within strategy and communication, representing some of Norway’s biggest artists such as Astrid S and TIX as well as international artists such as The Weeknd, Billie Eilish and many more.

This past year she initiated and executively produced the TV show "Hev Stemmen" (Raise Your Voice) against racism at NRK, which is the largest media organisation in Norway (government-owned). The show focuses on increasing diversity and inclusion with over 30 contributing Norwegian artists and profiles. She’s also one of Music Norway’s change agents, which is a council for greater multicultural diversity in the Norwegian music industry. This council was put together in December 2019.

Throughout the years, Johanna Alem has gained a broad international network within music and entertainment.