Nik Mercer

A lifelong desire to use music as a means of connecting with friends and audiences near and far has defined his career path. When still a teenager, he started a music blog, BiBaBiDi, through which to explore the indie music scene that the internet was helping cultivate. That led to an editorial position at Anthem magazine, which led to a move from L.A. to NYC, which led to a friendship with DJ and producer Jacques Renault. One thing led to another, and before he knew it, he and Renault had a warehouse party and dance-music label, Let's Play House, on their hands. Eventually, this occupation brought him into the world of commercial music supervision and production, and he's flittered between the two—helmings his own lifestyle and music companies and placing and producing music for advertisements and branded content—ever since. In 2019, he joined the music team at Peloton.