Norway

Norway’s domestic music market has gained international attention over the last few years, as it has made the successful transition to a nearly total digital marketplace. Get to know the Norwegian music industry!

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Speed meeting at Øya 2018

Norway’s domestic music market has gained international attention over the last few years, as it has made the successful transition to a nearly total digital marketplace. In 2012, revenues from downloads and streaming services surpassed for the first time in history physical revenues. This trend has continued and in 2018 digital sales (streaming and downloads) accounted for 91 per cent of the sales in recorded music. Total turnover on the Norwegian recorded music market in 2018 amounted to NOK 740 million.

Official name: Kongeriket Norge / Kingdom of Norway

Population : 5 338 212 (2019)

Capital : Oslo, 673,469.

  • Country code : +47

    Timezone : UTC+1, UTC+2 (summer)

    Official language : Norwegian (Bokmål, Nynorsk), Samisk (Nord-, sør-, lulesamisk)

    Valuta : Norwegian kroners (NOK)

    BNP per person : 69 296 USD

    How many social media users?

    1. Facebook 65.34%
    2. Pinterest 14.98%
    3. Twitter 7.27%
    4. Instagram 6.81%
    5. YouTube 2.27%
    6. reddit 1.79%

    (Source: Statcounter October 2021)

    Active internet users : 96,51%

    Active smartphone users : 73,2%

    Recorded music : 71 005 220 USD

    Digital/physical : 91% / 9%

    Recorded music income

    13.29 USD

    per capita

    Major

    76%

    market share

    Independent

    24%

    market share

    Media

  • Live

    It has been said that every little Norwegian town and village has its own festival. From May to September more than 200 festivals are staged throughout the country. Below is a selection of each genre’s main events:

    Festivals

  • Venues: A selection of the main venues of Norway’s seven largest cities:

  • Booking agents

  • Record Industry

    According to the 2018 IFPI Norway’s Annual Report, international repertoire accounted for a 80 per cent stake of the market. Sales of physical units made up for no more than 10 per cent of overall turnover in 2018, with digital downloads generating 2 per cent and streaming services 89 per cent of total revenue. Recorded music generated a turnover of 741 mNOK, where streaming accounted for 656 mNOK, which amounts to 89 per cent of the total turnover. Turnover from sales of physical units in 2018 ended at a value of 70 mNOK while digital downloads and streaming services generated 671 mNOK. 76 per cent of the Norwegian population listens to music at least an hour per day, and they use streaming services frequently.

    Music Industry Networking Arenas

  • Record labels & distribution

  • Publishing

  • Managements

  • Studios