USA

As the US continues to be the top consumer and producer of music worldwide, technological advances in recent years have increased the opportunities for international artists and industry professionals to take export ready entertainment to American audiences.

Coachella

Ønsker du å vite mer om det amerikanske markedet?

Population:

327

million

GDP per capita:

57500

$USD

NB! Dette veikartet kun en introduksjon til det amerikanske markedet. Det er ikke ment som en fasit på hvordan man slår igjennom. Veikartet gir heller ingen totaloversikt over alt som kan være relevant for deg og dine behov. Endringer skjer fort i musikkindustrien, så vi oppfordrer bransjen til å melde inn eventuelle mangler eller feil i veikartet.

Markedsfakta

First half of 2016 showed a 16% decrease in US digital album sale compared to same period the year before.

Music streaming services in US increased 76% in 2016, surpassing digital music sale for the first time.

Overall music US consumption was up 3%.

Digital song downloads down 25%. Digital album downloads down 20%.

Digital music sale decreases quicker than physical sale.

Vinyl increased 11% in 2016, reaching a record with over 13 million vinyl copies sold. Internet/mail order has the largest share of physical sales.

According to Nielsen, the biggest genre in the US is hip-hop (25%). It used to be rock (23%), according to Nielsen.

Song sales decreased 25% compared to the earlier year.

This confirms that US consumers keep shifting from MP3 files to streaming, following the trend that started early in Scandinavia.

Americans played 284.7 billion music streams (audio/video) in the first half of 2017.

The US music industry are generating more revenue from streaming customers than album byers.

The three main streaming services in the US are Spotify, Apple Music and TIDAL, currently in that order.

Streaming helped the music retail revenue in the US to increase 11,4% in 2016 to $7.7 billion.

Media

  • Live

    From April to October there’s a huge selection of music festivals all over the US, especially on the East and West coast. We have listed some of the most popular.

    Many US cities have symphony orchestras of varying sizes and degrees of popularity.

    Opera companies can be found throughout the US in nearly every major city.

    Throughout the US, there several world famous concert halls presenting a variety of music including classical, pop, jazz, world, and more.

  • SXSW Photo

    Music Industry Networking Arenas

  • Record Industry

    According to RIAA recorded music US revenues grew 11.4% in 2016 to $7.7 billion, mostly thanks to a doubling of paid streaming music. Thus the American music business got its biggest gain since 1998.

    At wholesale values, the industry was up 9.3% to $5.3 billion.

    Even if there is a big improvement for the industry, revenues are still only about half what they were in 1999, and revenues from more traditional unit-based sales (physical products and digital downloads) continue to go down.

    Please download the full 2016 report here.

    Universal

    35,8%

    (-2,3%) Total recorded music market share 2016 (source: MIDiA/MBW)

    Sony

    27,5%

    (+0,1%) Total recorded music market share 2016 (source: MIDiA/MBW)

    Warner

    20,9%

    (+2,5%) Total recorded music market share 2016 (source: MIDiA/MBW)

    Indies

    15,8%

    (-0,3%) Total recorded music market share 2016 (source: MIDiA/MBW)

    Labels and distribution

  • PR/Marketing Agencies

    Publishing

    The US publishing sector is large with lots of revenue opportunities. ASCAP reported US (domestic) earning of $716 million in 2016, while BMI’s revenue the same year was $721 million. Overall, the publishing sector is represented by two main organizations:

    Publishing companies

    Performing Rights/Collecting Societies

    ASCAP is the world’s leading Performing Rights Society that represents more than 650,000 rights holders in 2016. BMI and SESAC are the two other major US collecting societies for songwriters. HFA (Harry Fox Agency) issues mechanical rights in the US market.

    Management:

    Other useful links